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Arteconomy

Социално въздействие на вашият бизнес

Connection between art and economy may happen on 4 levels:

·       Decor: an example can be the decoration of a common space, offices or the Sundry Seeds café.

·       Event: an example can be a live performance at the opening of the place, or weekly performances or regular art exhibitions in the Sundry Seeds.

·       Instrument: an example can be to organise a workshop where theatre is used as an instrument to co-create and brainstorm, instead of using the services of a consultant.

·       Transformation: this is the level that Arteconomy wants to reach in its artist-enterprise collaborations. This is translated into the personal way the artist is looking at the challenging problem, which is the topic of the collaboration. The way he identifies the change that is needed and how he shapes a new solution may transform the vison and the actions of the people of the enterprise that are involved. This could encourage, inspire and motivate managers and employees to innovate and create change, which will in turn help to grow and shape the future success of the company and the artist. The fact is that the stronger the artist is connected to the enterprise and the process, the impact on the intensity, durability and the result it will have on the company and  the artist will be higher. That means that on the transformation level where the creation originates, the physical process that connects rationality and creativity with thinking and feelings, a deeper effect arises and creates a more sustainable impact for both parties.  

 

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Arteconomy

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